Telco’s have recently started to offer business consolidated wireless plans where they can purchase for instance 40 gigabytes a month and have as many simm card’s as they want attached to it.
Today individuals are still locked into one device, one simm plans. Telco’s seems to be ever dominated by the device, probably because of the ever increasing turnover of new products encouraging people to sign up to new plans. However forming a dependence on device manufactures in a world where the consensus for the future is wireless connectivity and content must be fraught with problems.
Telco’s need to concentrate on their core business and start to provide and promote quality bandwidth and then allow users to associate as many Simms as they want to one plan. For those that see themselves as more than just a simple carrier then differentiate yourself by giving people access to quality cheap services. i.e. your data plan lets you get the wall street journal and 50 TV channels for free.
I think that the eBook business really emphasizes why this is so important. If you look at the market today the Amazon Kindle is the only device where you can purchase books in a seamless easy-to-use way. The key reason this can be achieved is by providing a wirelessly connected device. For this market to open up all eBook devices need to be connected seamlessly and retailers then compete for their customers by the experience they can offer rather than the deal they can struck with a network provider. This will ultimately result in cheaper devices
And for the device manufacturers AT&T has proven that a great device can be limited by the network that it operates on and that even the best network has limits in its coverage and strength. For a manufacturer providing your product through one carrier must be limiting your market.
It’s vital for the advancement of technology that people work in their primary market and work to improve it. Manufacturers concentrate on devices, telco’s concentrate on connections and retailers concentrate on the buying experience.
Your thoughts?
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