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Only 2% of People Can Multitask Successfully

Only 2% of People Can Multitask Successfully

I prided myself on being able to multitask, but this gave me food for thought?  You also may need to take a closer look at how you tackle your to-do list.

Despite the numerous gadgets and apps that help us get through our days, research suggests that only 2% of people can multitask effectively. As for the remaining 98%? They’re actually lessening their productivity without even realizing it.

Read on in this Mashable article

 

Multitask ...
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6 Pillars of Social Commerce

6 Pillars of Social Commerce

“The value of social media comes down to people, relationships, and the meaningful actions between them”

I came across this interesting article that talks about the Pillars of Social Commerce.  I think essential reading for those looking to understand that social media is more than a marketing billboard.

http://www.briansolis.com/2012/04/the-6-pillars-of-social-commerce-understanding-the-psychology-of-engagement/

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Direct consumer marketing and the media

Direct consumer marketing and the media

The challenge of marketing direct to the consumer is a conversation that often comes up a lot in media, especially in book publishing. The reality is that although it gets a lot of voice there are very few examples of it actually happening.

I have just finished reading a short book from Larry Dignan the editor...

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Book Review – Founders at Work: Stories of Startups’ Early Days

Book Review – Founders at Work: Stories of Startups’ Early Days

Founders at Work is a collection of interviews with founders of some of the largest and most interesting technology companies including Steve Wozniak from Apple, Max Levchin from PayPal, Mitch Kapor from Lotus and Caterina Fake from Flickr.

It is absolutely fascinating to see how some of the most famous tech businesses got started and...

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initial iPad thoughts

initial iPad thoughts

So the Apple iPad has been released!

What I like from what I see so far!

The price:- for a bit of good looking equipment with the  features it contains I think the entry price is good.  Although  an additional 48 gigs of storage $330 seems a bit steep.

iBooks: It is fantastic that Apple are...

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OLED could be the future for eBook screens

OLED could be the future for eBook screens

All quality eReaders of today use eInk technology as it is the only screen surface that gives you a non backlight, high resolution and long battery life experience.  This is required in order to give an acceptable e-reading experience.    I love this technology but am coming to the realisation that there are other screen technologies that...

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When are individuals going to get consolidated wireless plans?

When are individuals going to get consolidated wireless plans?

Telco’s have recently started to offer business consolidated wireless plans where they can purchase for instance 40 gigabytes a month and have as many simm card’s as they want attached to it.

Today individuals are still locked into one device, one simm plans. Telco’s seems to be ever dominated by the device, probably because of...

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